Over the last few years, Snapchat has added a range of features for creators including ecommerce, audience analytics and full-screen profiles. “Content is an essential part of the Snapchat ecosystem,” he said. The Creator Marketplace lets brands find and contact verified creators, starting with top AR Lens Creators and in the future Snap Stars and Spotlight creators.īen Schwerin, Snap’s senior VP of content and partnerships, said the new features and programs are “the next step in the journey we started several years ago” in supporting creators on the platform. Snap also announced the launch of the Creator Marketplace, which it announced earlier this month during its NewFronts presentation. ![]() letting visitors take selfies with Mickey Mouse and Minnie Mouse (who can even give you a hug) as well as virtually transform Cinderella Castle with a mosaic of moments shared by guests to celebrate the park’s 50th anniversary. And the Snap CEO announced a partnership with Disney to feature location-based AR Lenses in the Snapchat app for Walt Disney World Resort in Orlando, Fla. Spiegel also announced a new generation of Spectacles, Snap’s first smart glasses designed for augmented reality. Roughly 40% of Snapchatters are now located outside of North America and Europe. The company historically has reported only daily active users (which averaged 280 million in Q1). Meanwhile, at the partner event, Snap CEO Evan Spiegel touted a new metric: He said Snapchat reaches over 500 million monthly active users globally and that the app reaches nearly 50% of all U.S. As of June 1, Snap is no longer committing to $1 million daily payouts instead, the company said, it will pay “millions” of dollars per month. When it launched Spotlight, Snapchat said it would pay out more than $1 million per day to creators, based on engagement with their content (noting that “only a small percentage of creators” will receive payments). Snap is continuing to invest in Spotlight, all before the social media company throws on the monetization switch for the new section (with plans to test out ads in Spotlight later in 2021). “Snapchatters are continually rewarded for their creations, and anyone can earn from the millions per month we offer to those who make top videos,” said Reesha Sodha, head of product marketing for creator platform. It made the announcement at Snap Partner Summit 2021 on Thursday. In the six months since launching Snapchat Spotlight, a new section of the app that lets users share and watch TikTok-like user-created video clips, the company has paid out more than $130 million in total to a group of more than 5,400 creators. ![]() Snap is shelling out millions to creators as it tries to chase TikTok in the booming short-form video space.
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